8 Ways Your Brand is Failing Your Customers and Your Growth | Entrepreneur
Briefly

Sales teams are often pressured to find new customers, but this narrow focus on acquisition overlooks other vital revenue drivers, such as customer loyalty and advocacy.
Mapping the customer journey is essential; businesses must understand customer motivations and experiences to avoid missed opportunities that impact sales and loyalty.
Most entrepreneurs emphasize acquiring new customers but neglect the importance of addressing the entire customer journey from awareness to loyalty and advocacy.
Developing a customer journey strategy is crucial for businesses; without it, they risk failure due to an incomplete understanding of customer interactions.
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