Entrepreneurs often struggle to find the right balance between sharing their journey and keeping their projects under wraps. Many alternate their approaches inconsistently, leading to confusion among their audiences. Those who successfully grow their businesses use clear, intentional sharing strategies. Building in public involves sharing the journey transparently, including failures and successes, creating content that attracts followers and serves as marketing. The article emphasizes the importance of consistency and strategy in communication, advocating for a deliberate choice between being open or secretive about business endeavors.
Two powerful sharing strategies for business growth are to build in public or keep your secrets, but each must be executed with intention.
Inconsistency confuses your audience and affects your impact; others thrive through clear sharing strategies that build loyal followings.
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