"Many of the technical founders I know really don't like marketing. And it's not that they don't understand it. They know how important it is to run an effective business. But they don't really know how to do it right. They don't know how to leverage their technical skills to make marketing easier. And they just feel-it's evident and obvious to them-that their time would be better spent implementing product"
"A quick word from our Sponsor, Paddle.com. I use Paddle as my Merchant of Record for all my software projects. They take care of all the taxes, the currencies, tracking declined transactions and updated credit cards so that I can focus on dealing with my competitors (and not banks and financial regulators). If you think you'd rather just build your product, check out Paddle.com as your payment provider."
"The biggest learning for me in now almost twenty years of software entrepreneurship is this: if you don't like to do it, and you don't want other people to do it for you-at least you're not at that stage yet-well, then you let machines do it for you. And the best and most obvious way of doing this is programmatic SEO. It's making most of the value that you and your business produce discoverable by people who are already looking for something like it."
Many technical founders dislike marketing and prefer spending time on product development rather than promotional activities. Founders often understand marketing's importance but lack methods to apply technical skills to marketing tasks. Automating marketing through programmatic SEO allows product data to become discoverable by users already searching for relevant content. Making internal product data and transcripts public can turn a data repository into a growth channel while gating high-value details to encourage signups. Delegating payments and compliance tasks to a merchant-of-record service reduces operational overhead, letting teams focus on competitors and product improvements.
Read at The Bootstrapped Founder
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