In a discussion with Harvard Business School professor Stefan Thomke, it becomes clear that many business leaders overly rely on intuition for decision-making, often neglecting scientific inquiry. He highlights a compelling case study from Microsoft's Bing, where a low-level employee's simple experiment generated over $100 million in additional revenue. Thomke argues that fostering a culture of experimentation allows companies to understand what works through data, rather than relying solely on managerial judgments, thereby unlocking greater value and innovation in business operations.
In the business world, leaders usually lean on experience or intuition to make decisions-and scientific inquiry is reserved for those who don't have a clue.
A little change can generate tremendous value, as seen in the example of Microsoft's Bing, where an experiment led to over $100 million in revenue.
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