"So the central question I've asked myself is: what actually sustains growth this long? For us, the answer comes down to three things-purpose, reinvention, and building a company that can thrive long after I'm gone."
"Purpose has been our greatest guide. When you're clear on why your company exists, and you tie your decision making back to that purpose, your decisions consistently build upon each. Rather than chasing a new, shiny object that doesn't align with why the company exists but doing it because we think it might be a short-term growth opportunity."
"Internally, joy doesn't mean every moment is bliss. It means talented people doing meaningful work that delivers on the company mission. This mission is the root of fulfillment and the purpose that fuels us."
Double Good, a tech-powered fundraising platform for schools and community groups, has achieved 28 consecutive years of growth and been named to the Inc. 5000 list 18 times. The company's longevity stems from three core principles: purpose, reinvention, and building a company designed to thrive beyond its founder. Purpose—defined as "Create Joy" both internally and externally—serves as the primary guide for decision-making, preventing the company from chasing short-term opportunities that misalign with core values. Sustained growth is fundamentally a measurement of impact, requiring the right people and genuine customer value creation.
Read at Fortune
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