Hightouch, co-founded by ex-Segment leaders, has raised $80 million to elevate its data synchronization platform for sales, marketing, and customer service teams. This funding round, led by Sapphire Ventures, brings Hightouch's valuation to $1.2 billion, reflecting rapid growth since its previous funding in 2023. The capital will be allocated towards further technology development, business expansion, and hiring. Hightouch aims to simplify the data integration process, which previously posed challenges for companies using Segment, enhancing their marketing strategies and operational efficiency.
Asking customers to get data into Segment was an onerous task, especially since data from warehouses was primarily used for analytics - not marketing.
Hightouch is announcing $80 million in funding... which catapults them to a $1.2 billion post-money valuation, doubling their last round in 2023.
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