CMOs decide in seconds and ignore about 90% of sales outreach. Apollo.io analyzed 404,823 CMO-targeted sales activities with Pythia to identify timing and language patterns that elicit responses. Timing errors can cut open rates by 42%, while optimal timing places outreach ahead of most competitors. Highest engagement occurs Sundays from 4 p.m. to 10 p.m., with open rates up to 17.53%. Product-specific language, references to recent campaigns or metrics, mutual connections, and short, targeted subject lines significantly improve reply rates. Tailored timing and concrete messaging substantially raise CMO engagement.
Apollo.io analyzed 404,823 real sales activities targeting CMOs using Pythia, Apollo's proprietary language model trained on billions of B2B sales interactions. The findings completely shatter conventional C-suite wisdom. CMOs don't just move fast - they move at negative speed. This data reveals the massive gap between optimal and terrible timing. Send at the wrong hour? Your open rate drops by 42%. But nail the timing, and you're already ahead of 90% of your competition.
Generic "transform your marketing" pitches get deleted instantly. But mention specific products, recent campaigns, or actual metrics? That's when CMOs pay attention - and the data proves exactly which language triggers responses. The data shows CMOs demonstrate highest engagement on Sundays between 4 p.m. and 10 p.m., with open rates reaching 17.53%. This timing aligns with their preparation for the upcoming week, when they're strategically planning and reviewing important communications.
Collection
[
|
...
]