Jim Lanzone, appointed CEO of Yahoo in 2021, perceives the company as a turnaround opportunity rather than a legacy brand in decline. With experience in revamping major internet companies, he is implementing a comprehensive strategy focused on product enhancement and organizational restructuring. Lanzone emphasizes that a successful digital media brand must prioritize high-quality products, and over the past nine months, Yahoo has undergone significant updates in its offerings. His approach involves attracting talent and revitalizing the company's culture to foster innovation.
"This is my third turnaround of a top 10 internet company," Lanzone said in an exclusive conversation with Fortune at Cannes Lions.
"Everything for a major consumer internet company has to start with product," he said.
"In the past nine months, every pixel on Yahoo is new," Lanzone noted.
"You can't do that until you actually fix the products first," he said.
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