Judd Antin, a former leader at Meta and Airbnb, shares insights gained from over a decade in Big Tech. Now a consultant and lecturer, he emphasizes the importance of strategic communication when working with senior executives. Antin describes techniques like linguistic mirroring, which involves reflecting executives' language to build rapport. He highlights how developing allies and understanding the high-stakes nature of corporate decision-making are essential for success. His experiences underscore the necessity of effective influence in fast-paced tech environments.
I learned early in my career to listen carefully and reflect the specific words that executives use back to them - a method sometimes called "linguistic mirroring."
Developing allies is the universal secret to influence, but it's even more important when the stakes are high.
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