The article discusses the importance of concise and impactful pitches, particularly within the first 30 seconds. Drawing from a personal experience where a pitch fell flat, the author emphasizes that successful pitches should prioritize the emotional connection and the audience's pain, rather than technical jargon. A structured approach, summarized as CORE + M, is suggested as an effective way to deliver pitches within 75 words. The author encourages avoiding buzzword-heavy language to enhance clarity and engagement.
Your pitch has to be less than 30 seconds. Not to be efficient. To be unforgettable.
The biggest ideas fail in the first 30 seconds because most people lead with what they built instead of why anyone should care.
If I can swap in 'toothpaste' and nothing breaks, it's not a pitch. It's a buzzword salad.
I built a structure that works for anythingâ-âa product, a project, a portfolio, a person. It works in under 75 words.
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