Paul Avins, CEO of Massive Action Coaching, specializes in helping companies scale effectively, having assisted over 550 firms achieve significant revenue growth. He rejects the guru model of coaching, emphasizing the collaborative nature of success. His personal health crisis transformed his approach to business, leading him to advocate for 'founder fitness.' He integrates wellness tactics into his coaching, promoting a balanced entrepreneurial mindset that prioritizes mental and physical health alongside business growth.
"I've never believed in the guru model. I don't want clients to think their success is about me. It's about what we build together."
"I started investing in my health the same way I'd invest in a marketing funnel. Your business can't scale if the CEO is broken."
"I'd bought into the classic founder lie, 'I'll trade off my health while I build the business, and fix the rest later.' But later doesn't always come."
Avins has spent two decades redefining what it means to scale responsibly, focusing on high-performance without sacrificing health.
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