The article emphasizes that busy entrepreneurs can effectively leverage LinkedIn by implementing a strategic approach rather than engaging in random posting. By treating LinkedIn as a business asset optimized for conversions rather than mere engagement, entrepreneurs can dramatically increase their following in a short time. Key strategies include scheduling specific times for LinkedIn activities, such as planning content weekly and ensuring that time dedicated to the platform is treated as crucial as client meetings. This structured approach aims to replace wasted time with meaningful, targeted engagement that resonates with potential clients.
To succeed on LinkedIn, apply the same strategic thinking to LinkedIn that runs your business operations. You need a plan, not more time.
Most entrepreneurs waste their LinkedIn time... Their follower count flatlines. Their posts get two likes and zero comments. Their dream clients scroll right past.
I quadrupled my LinkedIn following in 2024 by testing what works and doubling down hard. I stopped random posting and treated LinkedIn like a business asset.
Block LinkedIn time like client meetings... This focused time prevents LinkedIn spilling into other tasks during your week and taking up way more time than it needs.
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