#social-media-marketing

#social-media-marketing

In the upcoming report, health leaders may seek to crack down on DTC ads, particularly on social media where telehealth companies use "deceptive" marketing tactics, according to draft strategy documents published by Politico. The leaked draft strategy contains policy recommendations from a group assembled by President Donald Trump and Kennedy, and its objectives could change before the official version is published. The White House stated it delayed the report's release to coordinate the schedules of officials involved in creating it, Politico reported.

A powerful Instagram presence is no longer optional; it is essential for modern brand identity.

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren't just places to scroll—they're places to sell.

Many Realtors hesitate to share their true selves on social media for fear of oversharing. Authenticity, however, can significantly enhance social media marketing efforts.

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.

Targeted social media promotions should focus on specific shade solutions while showcasing their practical functionality and aesthetic appeal through visually engaging content.

Mark Barrocas emphasized how SharkNinja's rise in marketing success is attributed to the effective utilization of social media, which is now their primary tool for outreach.

Social media proposal templates are pre-designed documents that help marketers, freelancers, and agencies pitch their services to potential clients in a clear and strategic way.

Powerade's new Xtra Sour line leverages TikTok's Branded Mission platform for a social challenge encouraging creators to produce content using #XTRASourMode.

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.

The role of social media in marketing has never been bigger or more demanding. Brands can no longer get by posting the same asset across every channel.

Natalie Rowcroft, against skepticism from her husband and community, successfully raffled her house during the pandemic, sparking engagement and ticket sales through social media.

Studies show online audiences prefer videos over text, making it vital to focus on video content creation strategies for successful engagement and marketing.

Many of the most effective tactics to promote your YouTube channel are free, including optimizing content for search, engaging with viewers, and sharing across platforms.

Digital marketing levels the playing field, allowing small businesses to compete with larger brands without hefty advertising budgets.

"Good thumbnails not only attract clicks but are also a significant factor in enhancing audience engagement, leading to increased sales and user interaction on platforms like YouTube and Instagram."

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."

Creating detailed marketing personas allows you to better understand the needs of your audience, enhancing the relevance and effectiveness of your content and marketing strategies.

Ashleigh F., 12, sold 2,528 boxes of Girl Scout cookies this year, surpassing her rival after two years as Brooklyn's top seller, earning $17,696.

Hashtags are still a big deal in 2025, improving content visibility across platforms and boosting engagement with the right audience.

Looking for ways to boost your Facebook and IG ads performance? Reels ads could be a good option, with Reels views increasing across both apps.