We will always prioritize investing to secure profitable Max subscribers versus maximizing near-term [profits] in any given quarter,” CFO Gunnar Wiedenfels told investors.
Max gained 3.6 million subs last quarter, bringing its global subscriber count up to 103.3 million. That's nearly double the subscriber growth of 2 million Max saw in the prior quarter.
Streaming ad revenue on Max doubled at 99% growth since last year, while average revenue per global Max user rose 4%. Ad revenue often increases the value of individual streaming accounts.
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