Arthur Bouffard, a 26-year-old augmented-reality developer, launched Fake My Run, a website that generates fake running routes that enthusiasts can upload to platforms like Strava. Highlighting the obsession with social media validation in the running community, Bouffard’s project invites users to question the authenticity of online fitness records. The response from the public suggests a conflicted relationship with technology, as many find the concept both amusing and troubling. His aim is to provoke discussion about cultural practices in fitness and the role of technology in shaping them.
Arthur Bouffard has created a website called Fake My Run, offering a program that generates fraudulent running routes that users can upload to exercise-tracking services.
Pedro Duarte's reaction to Bouffard's project was a blend of fascination and horror, indicating a widespread concern over the legitimacy and authenticity of fitness tracking.
Bouffard, an augmented-reality developer, uses his project to highlight the obsessive behavior in the running community where participation can seem worthless without an online record.
His project aims to provoke conversation about authenticity in fitness, reflecting an ironic commentary on the culture surrounding social media and exercise.
Collection
[
|
...
]