Zyn and the New Nicotine Gold Rush
Briefly

Sweden has successfully transitioned to a smoke-free environment, with adult smoking rates dropping below five percent, leading to fewer smoking-related illnesses like emphysema and low lung cancer rates. While smoking has declined, a significant portion of the population continues to consume nicotine, primarily through snus pouches, which are widely used and accepted. These small pouches provide users with nicotine through the gums and have become integral to daily life for many Swedes, representing a cultural shift in nicotine consumption.
Sweden's adult smoking rate fell below five percent, leading to a significant health shift with fewer related illnesses like emphysema and one of the lowest lung cancer rates in the E.U.
Despite the decline in smoking, Swedes maintain a high nicotine consumption rate with one-third of the population using snus pouches, showcasing a different approach to nicotine intake.
Read at The New Yorker
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