Marks & Spencer has become the first major supermarket to introduce a new range of functional drinks featuring adaptogenic mushrooms, responding to significant consumer interest in brain health. Products like lion's mane latte and reishi shots are now available alongside traditional soft drinks. These mushrooms, known for managing stress and fatigue, align with the rising market for wellness products, projected to grow substantially in the coming years. As consumer attitudes shift towards seeking alternatives to coffee and alcohol, Marks & Spencer's offerings reflect the growing trend of health-focused beverages.
The new range includes lion's mane latte and reishi shots, reflecting growing customer concerns about cognitive health and wellness in the beverage industry.
With a market worth of over $8.7 billion in 2022, the popularity of adaptogenic mushrooms is on the rise, catering to a health-conscious consumer base.
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