"Beauty has never been superficial. It's always been about self-esteem, self-confidence, and self-expression, knowing that how you're feeling inside is reflected on the outside. Today, the boldest expression of that confidence comes from beyond the makeup bag: It's a full night's sleep working with a skincare routine, balanced hormones supporting a healthy glow, nutrients fueling both energy and radiance, and gut health supporting complexion."
"It's not a coincidence that the same ingredients work in products from both sectors. Hyaluronic acid hydrates skin while supporting joint comfort and gum health. Collagen strengthens hair, nails, skin, and bones. Omega-3s reduce inflammation that affects both your complexion and your cardiovascular system. Vitamin C brightens skin while boosting immunity. Consumers already see what brands are beginning to acknowledge: Health and beauty are inseparable."
Makeup, historically exemplified by lipstick, functions as a vehicle of identity, ritual, and confidence. Contemporary beauty emphasizes underlying health: sleep, skincare routines, balanced hormones, nutrition, and gut health create outward radiance. Scientific ingredients bridge health and beauty—hyaluronic acid, collagen, omega-3s, and vitamin C benefit both appearance and physiological function. Consumers integrate topical products with supplements and lifestyle practices, using SPF and monitoring vitamin D while pairing mindfulness, movement, and stress management with skincare. Younger generations treat wellness as identity, blending skincare with supplements and mental-health practices and valuing feeling good and looking good together.
Read at Fast Company
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