While teenagers in the past were obsessed with their mother's make-up, the new trend is to have "glass skin". Prof Ryan states that children as young as nine are asking for complicated skincare, which isn't suitable for them.
There's these fancy sorts of Korean regimens where they do cleansing and then use essences and toners and serums. TikTok has become their God, it seems to be the platform for that age group along with YouTube.
There is huge pressure on parents, and it's ridiculous. They're spending all this money to maybe make their kid's skin worse. There's a conflict between wanting to support their children and being sensible about skin health.
The phenomenon of highly complex skincare regimens is a "dream come true" for skincare companies. They're targeting generations who are obsessed with perfection and flawless skin.
Collection
[
|
...
]