The article critiques a recent piece by Inside Higher Ed for its portrayal of career coaching as an opportunistic industry lacking structure, contrasting it with university-led initiatives. The coach argues that this framing minimizes the professional standards, methods, and benefits of coaching, as established by organizations like the International Coaching Federation. The coach emphasizes the importance of context in discussing costs and highlights their diverse offerings, including lower-cost programs that help Ph.D.s find lucrative industry roles. Additionally, language choices, such as using 'guru' instead of 'expert,' contribute to misconceptions about the profession.
Coaching is a professional industry with proven methods, tools, and credentialing provided by the International Coaching Federation (ICF). The article's lack of context misrepresents the coaching profession.
The framing of coaching as an opportunistic 'cottage industry' compared to university-led initiatives creates a misleading narrative about the legitimacy and effectiveness of coaching outside academic settings.
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