Justin Bieber has once again sought to improve his public image, this time collaborating with comedian Druski for his album, Swag. After using a broader platform for image rehabilitation in the past, Bieber's strategy now focuses on Druski alone, reflecting his need for a more personal approach. Druski debuted his comedy career with sketches on Instagram since 2017, gaining popularity during the pandemic due to his relatable portrayals of cultural figures. His work is characterized by a commitment to realism, appealing to a diverse audience.
Justin Bieber is utilizing Druski to reshape his public image following a series of concerning social-media incidents. Unlike previous attempts, this time he focuses on a singular comedic approach.
Druski gained fame through character-driven comedy that mirrors recognizable figures in the Black community. His sketches emphasize realism and detail over traditional punchlines.
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