The article reveals the troubling practice of paid reviews in Bollywood, particularly focusing on Dharma Productions, which has faced significant financial woes since 2019. As the release of 'Jigra' approaches, concerns about its commercial viability grow. Karan Johar's decision to cancel pre-release screenings reflects a shift in how films are presented to the public, relying heavily on social media influencers to create a misleading narrative of success. This trend raises questions about authenticity in film reviews and the impact on audience expectations.
Dharma Productions has acknowledged that film reviews are being manipulated through paid means, with social media influencers being used to praise movies, creating a facade of success.
Karan Johar's recent decision to eliminate pre-release screenings has sparked significant controversy, hindering critics and influencers who play a crucial role in shaping public perception before a film's debut.
Despite the financial struggles of Dharma Productions, which have seen profits drastically fall, the company persists in projecting a positive image for its upcoming films, relying on social media hype.
The article highlights how the new wave of YouTubers and influencers has transformed the landscape of film criticism, often leading to compromised or fake movie reviews.
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