The James Bond franchise, valued in the billions, is currently facing a legal challenge regarding its trademark rights, particularly the use of the character's name and associated branding. A Dubai-based property developer has claimed that various protections, including the trademark for 'Bond, James Bond', have lapsed due to non-use, especially as there hasn't been a new film since 2021. The franchise's owner, Danjaq, has filed a defense but is now asking for more time to respond in the EU, while expressing the importance of maintaining these trademarks for merchandising purposes.
The owners of the multibillion-pound James Bond franchise are fighting a legal challenge in Europe to maintain control over trademark rights related to the iconic character.
Danjaq, the trademark owner, has requested more time to respond to legal claims concerning the exploitation of James Bond's name and trademarks, emphasizing their commercial importance.
Collection
[
|
...
]