#merchandising

#merchandising

The owners of the multibillion-pound James Bond franchise are fighting a legal challenge in Europe to maintain control over trademark rights related to the iconic character.

If a bid was successful, it would allow Hogan and Real American Beer to create Hooters-branded merchandise, such as food and beverages, that it could distribute at restaurants, including Hooters locations, as well as at retailers and entertainment and gaming venues.

The upcoming live-action adaptation of How to Train Your Dragon promises to reignite enthusiasm for the beloved franchise, as it closely mirrors the original animated film.

The recall of Yellowstone Brown Sugar Molasses Baked Beans highlights critical food safety measures as the FDA alerts consumers to undisclosed soy, a serious allergen.

With a slowdown in streaming revenue growth to 6.2% in 2024, the recorded music industry is focusing on superfans to sustain profitability.

Hello Kitty’s collaborations with prominent brands like Baggu and Adidas highlight her relevance and popularity as she celebrates 50 years in 2024. Her co-branded merchandise continues to dominate shelves, enhancing her iconic status.

Displate has launched new metal posters through its Arcane Brand Shop, featuring 35 classic designs including character portraits and unique styles like Graffiti and Piltover & Zaun.

Bluey Candy Land, a spin on the classic board game, introduces kids to themes of luck, counting, and taking turns through its beloved characters and gameplay.

Walt Disney's decision to license Mickey Mouse merchandise for $300 in 1930 marked the beginning of a significant commercial venture for Disney, showcasing his early challenges.