Research indicates a rising demand for managed service providers (MSPs) among mid-sized organizations facing IT complexity and tool sprawl. The 2025 MSP Customer Insight Report surveyed 2,000 IT decision-makers globally and found that 85% of organizations employing 1,000 to 2,000 staff rely on MSPs for security, compared to 61% of smaller businesses. High MSP importance is evident, with 73% currently working with MSPs, increasing to 96% considering collaboration. Many organizations want MSPs to consolidate security tools and help evolve their security strategies, highlighting their critical role in ongoing transformation efforts.
According to the study, 73% said they already work with an MSP, rising to 96% when adding those considering collaboration.
MSPs have become vital growth partners as businesses increasingly struggle with IT complexity, tool sprawl, and evolving strategies due to remote work and new AI technologies.
More than half of those surveyed (52%) said they want MSPs to help them manage a spiraling number of disparate security tools and vendors.
84% of MSP leaders told CyberSmart that customers expect them to manage either their security infrastructure or their cybersecurity.
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