
"As AI bot traffic grows, content creators are taking steps to protect their intellectual property from being scraped against their will. The publishing industry has spent the past year battling against the encroachment of AI tech, with companies like The New York Times and Ziff Davis suing AI platforms for scraping their copyrighted content and using it to train large language models."
"Creators like Leung, whose businesses rely on traffic on an owned website, rather than a third-party media platform, are increasingly finding themselves on the front lines of the battle with AI bots. To protect their written content against bot scraping, Leung and other creators like food writer Gina Homolka have partnered with the media company Raptive to add legal terms and conditions explicitly prohibiting the practice to their websites, as well as implementing a WordPress plugin that blocks AI bot traffic."
AI bot traffic growth has prompted content creators to adopt technical and legal measures to prevent unauthorized scraping of their work. Publishers and individual creators have pursued legal action and site-level protections as scraping is used to train large language models. Some creators have partnered with Raptive to add explicit Creator Terms of Content Use to their websites and installed a WordPress plugin to block AI bot traffic. Creators who rely on traffic to owned websites view scraping as a threat to their businesses and intellectual property. Many acknowledge that scraping cannot be fully stopped but see prevention and legal terms as deterrents.
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