"The marks are similar in appearance, sound and commercial impression. In addition, the marks are essentially phonetic equivalents and, thus, sound similar."
"Nike, do they have a 50-50 shot of that kind of argument, being that the design are so unique that these are not going to get confused in the marketplace?"
Nike's application for the 'B9' logo associated with Bronny James was rejected by the USPTO due to a likelihood of confusion with Back9 Golf Apparel's registered mark. The logos share similarities in appearance, sound, and commercial impression. Back9's logo has been in use since 2020 and was officially registered in 2022. Nike has three months to appeal the decision, arguing that the logos are distinct enough to coexist in the marketplace.
Read at ESPN.com
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