#nike

#nike

The complaint we filed alleges violations of the Illinois Right to Publicity Act. Companies may not profit from anyone's identity without their permission. We believe our filing speaks for itself.

Online reselling platform StockX said Nike was its top-selling sneaker brand in 2025 - and its fastest-growing in the separate shoe category. StockX ranked the brands based on the number of trades that occurred the previous year in its annual trend report, released this week. The sportswear giant is typically a top seller on StockX, a popular place for buying and selling sneakers.

Nike reported $0.49 per share in its August quarter against expectations of $0.27, delivering an 81% earnings surprise on revenue of $11.72 billion. The company has exceeded estimates in seven of its last eight quarters, averaging roughly 35% surprises. However, net income dropped to $727 million from over $1 billion a year earlier, and operating margin compressed to 7.9%. Gross margin held at 42.2%, but operating expenses ate into profitability as the company invested in digital infrastructure and premium product lines.

The jacket, which Nike is calling its most technically engineered garment ever, features what the brand has dubbed A.I.R. Technology (that stands for Adapt. Inflate. Regulate., not artificial intelligence). At first glance, it looks like any other sleek Nike puffer. But here's the clever part: you can adjust how puffy it actually is depending on how cold you are. No more sweating through your coat after walking up a flight of stairs or shivering because you dressed for the wrong temperature.

Nike continues its steady stream of refined updates to one of its most beloved lifestyle runners, unveiling a new "Seaweed" iteration of the Zoom Vomero 5-a silhouette that has seamlessly bridged the gap between performance and fashion since its resurgence. This latest release gives the runner's technical design a fresh, sophisticated spin, pairing its signature layering and structure with a palette that feels both grounded and quietly bold.