Smucker goes to court to protect the design of its Uncrustables sandwiches
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Smucker goes to court to protect the design of its Uncrustables sandwiches
"Uncrustables is on its way to becoming a $1 billion brand, so of course there will be knockoffs, but according to Smucker, a recent Trader Joe's version of Crustless Peanut Butter & Strawberry Jam Sandwiches is a bit too blatant. The company is using the design of the Trader Joe's product and packaging to prove its point in a new lawsuit."
"Smucker accused the grocery store chain of "an obvious attempt to trade off of the fame and recognition" of Uncrustable's protected design marks in a suit filed Monday in the U.S. District Court for the Northern District of Ohio. The round shape and crimped edges of Trader Joe's crustless sandwiches, which it released in late summer, look too similar to Uncrustables, Smucker says."
""Smucker does not take issue with others in the marketplace selling prepackaged, frozen, thaw-and-eat crustless sandwiches," attorneys for the Orrville, Ohio-based food and beverage manufacturer wrote in the suit. "But it cannot allow others to use Smucker's valuable intellectual property to make such sales." Smucker, which reported annual net sales of $8.7 billion in the most recent quarter, says it has invested nearly $1 billion over 20 years to grow its brand of crustless sandwiches into the No. 1 frozen handheld brand in its category."
Smucker alleges Trader Joe's Crustless Peanut Butter & Strawberry Jam Sandwiches closely mimic Uncrustables' round shape, crimped edges, and packaging. Smucker filed suit in the U.S. District Court for the Northern District of Ohio, calling the Trader Joe's product "an obvious attempt to trade off of the fame and recognition" of Uncrustables' protected design marks. Trader Joe's crustless sandwiches were released in late summer, and Smucker asserts the designs look too similar. Smucker reports $8.7 billion in recent quarterly net sales and says it invested nearly $1 billion over 20 years to build Uncrustables into the No. 1 frozen handheld brand. Smucker states it allows similar products but will protect its intellectual property.
Read at Fast Company
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