#packaging-design

#packaging-design

Packaging design trends in consumer goods are shifting towards bold, colorful aesthetics influenced by social media.

Embracing playful design and creativity can help brands stand out in crowded markets.

Changing packaging can alienate loyal customers and create doubts about product integrity.

Target's Up&Up brand relaunch features colorful and expressive packaging to enhance the shopping experience.

Historical packaging design updated after 141 years by UK brand Lyle's Golden Syrup elicited negative reactions from the public.

To celebrate "120 Day", Dogfish Head announced the return of 120 Minute IPA with new packaging. Feedback-driven redesign includes nautical themes, flavor illustrations, and space for the logo.

Branded holiday packaging enhances customer experience and reinforces brand identity, fostering customer loyalty during the competitive holiday season.

Daily Harvest learned that direct-to-consumer strategies must adapt for retail environments, particularly in packaging design.

Ania et Lucie created a refined and interconnected brand identity inspired by hand-addressed envelopes from the late 1800s.

Packaging design trends for 2025 emphasize meaningful storytelling, sustainability, and a return of classic styles like Art Deco adapted for contemporary markets.

Sustainability is central to innovative packaging design, influencing both functionality and cost savings.

Good packaging is crucial for product visibility and creating a lasting impression.

This innovative honey jar design combines functionality, aesthetics, and sustainability to promote a connection with nature.

AWP combines craftsmanship and nostalgia to create a sensory brand identity for Elsewhere's fragrances through thoughtful typography and packaging.

Packaging design is crucial for creating first impressions and building brand identity.

Understanding your brand identity is essential for effective packaging design.

Refreshing packaging and branding is essential for breweries to remain relevant.

Some iconic brands may not need drastic changes, leveraging nostalgia.

Kit Kat's rebranding focuses on a bold new logo to enhance its appeal and connection to the product's experience.