The new Jack Daniels bottle design is leaving a bad taste for some
Change in packaging design carries risks; too radical a redesign may alienate loyal customers, while subtle changes could fuel doubts about the product itself.
Kit Kat got a bulky new logo that looks a lot more like an actual Kit Kat
Kit Kat's new logo features bulkier letters with a dark drop shadow, celebrating its crispy texture and capturing the upbeat energy of the iconic 'break'.