#packaging-design

#packaging-design

The King of the Monsters is about to invade American coolers in the most epic way possible. Pabst Blue Ribbon and Toho International have joined forces for what might be the most talked-about beverage collaboration of the year - putting Godzilla's iconic image on over 60 million PBR cans and boxes just in time for the kaiju's 70th birthday celebration.

Bose's latest portable speaker isn't just a tech gadget; it arrives in a package that looks like a stick of butter. The design, created by the creative agency Coffee 'n Clothes (CNC), wraps the SoundLink Plus in a soft cream‑colored foil with blue gradient accents that mimic the familiar butter wrapper you'd find in a kitchen pantry. The concept was unveiled alongside the speaker's new "Citrus Yellow" colorway, a shade that has become one of 2025's hottest trends in fashion and tech.

Familiar enough to feel nostalgic, yet dynamic enough to draw in new generations, the revamped look ushers in an exciting new era wrapped in joy. While we might think the best rebrands are about grand reinvention, sometimes a brand refresh is all you need to stand out from the crowd. With a revamped wordmark, expressive typography and a vibrant new colour palette, Starburst's new identity embodies playfulness and personality.

Luxury perfume brands have always poured resources into elaborate packaging with bottles shaped like sky-high stilettos, sculpted torsos, or capped with oversize daisies. Yet for all the creativity devoted to packaging, the mechanics have barely evolved. Nearly every alcohol-based perfume still relies on the same one-finger actuator to dispense the fragrance. While this design mechanism has become synonymous with eau de parfum, it also makes the product inaccessible for anyone with limited hand strength or dexterity.

Most bottles, cups, glasses, or mugs have a tendency to leave a ring of water/liquid condensate if kept on a surface. It's why we use coasters or table mats, so these rings don't destroy our furniture or leave stains. Except, Michiru's bottle was designed to make those 'stains' desirable. Unlike most bottles that leave rings of water or florets (especially the carbonated bottles), Michiru's Pet Paw Bottle leaves pawprints.

"by pulling visual cues from both and letting them play off each other. From the health side, we leaned into signals of credibility - like clear typography, layered information, and a structured architecture that communicates function without feeling clinical." "From the soda side, we brought in energy and joy - bright color gradients, an expressive wordmark, bold flavor language, and even character illustrations that channel the playful spirit of mainstream soft drinks," he adds.