"The whole system - everything - all data collection and sharing and profile building and audience building is being characterized as, essentially, a privacy-related claim."
"CIPA has a private right of action, and it allows for steep statutory damages. Plaintiffs can recover $5,000 per violation or three times actual damages."
The California Invasion of Privacy Act (CIPA) was enacted in 1967 to address privacy concerns related to surveillance. Today, it poses challenges for ad tech due to its private right of action, allowing plaintiffs to claim substantial damages. Technologies like cookies and pixels are being argued as forms of wiretapping under CIPA, leading to creative legal claims. This trend has evolved over the past three years, expanding from pixel violations to include various intermediaries involved in digital advertising.
Read at AdExchanger
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