"The World Intellectual Property Organization (WIPO) today released its second edition of the WIPO Pulse comprehensive survey, titled "Global intellectual property perception survey 2025," analyzing the perceptions of intellectual property of 35,500 respondents in 74 countries that represent approximately 80% of the target population aged 18 to 65 worldwide between February 20 and April 25. The report examines public awareness and perceptions of five fundamental intellectual property rights (IPRs): Patents, Designs, Trademarks, Copyrights, and Geographical Indications (GIs),"
"Since 2023, there has been a significant increase in understanding of all five IP rights, with trademarks and copyrights experiencing the most pronounced growth, according to the survey. Figure 2 in the report exhibits that copyright achieved the highest recognition level at 44%, up from 38% in 2023, and trademarks increased from 30% to 36%. The Asia-Pacific region registered improvement for youth and women across all IP rights. Western European and other states illustrated increased youth understanding, while Eastern European states experienced a decline."
WIPO released the second edition of WIPO Pulse, surveying 35,500 respondents in 74 countries. The survey measured awareness of five IP rights: patents, designs, trademarks, copyrights and geographical indications. Since 2023, awareness rose across all five rights, with trademarks and copyrights gaining most. Regional results varied: Asia‑Pacific improved for youth and women; Western Europe and other states showed increased youth understanding; Eastern Europe declined. Latin America and the Caribbean had mixed results. African states showed reduced awareness among youth and women, notably for designs and copyright. Consumers most often associate innovation benefits with digital communication, then food and nutrition, household appliances and computer technology.
Read at IPWatchdog.com | Patents & Intellectual Property Law
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