"The startup, Operation Bluebird, is claiming that X had abandoned the brand "Twitter" by renaming its social networking service "X." In its petition to the U.S. Patent and Trademark Office filed on December 2, the startup pointed to a post from X owner Musk on July 23, 2023, which proclaimed that the social network would soon "bid adieu to the twitter brand.""
"Nevertheless, X isn't taking its chances. Its revised Terms of Service, effective as of January 15, 2026, states: "Nothing in the Terms gives you a right to use the X name or Twitter name or any of the X or Twitter trademarks, logos, domain names, other distinctive brand features, and other proprietary rights, and you may not do so without our express written consent.""
X revised its Terms of Service, effective January 15, 2026, to explicitly reserve rights to the X and Twitter names and related trademarks, logos, domain names, and distinctive brand features, prohibiting use without express written consent. A Virginia-based startup, Operation Bluebird, filed a petition on December 2 with the U.S. Patent and Trademark Office seeking to trademark "Twitter," arguing the brand was abandoned after Elon Musk's July 23, 2023 post about bidding adieu to the twitter brand. Operation Bluebird has been collecting potential user sign-ups at Twitter.new and is led by lawyers Michael Peroff and Stephen Coates. X also made minor Terms updates referencing EU laws and generated content and updated its Privacy Policy with references to age assurance technology.
Read at TechCrunch
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