How to Craft a Memorable Message, According to Science
Briefly

To improve memory retention, organize your message around a central idea and enhance understanding by linking related points in a coherent way.
Using concrete examples rather than vague language helps to create memorable connections for your audience, facilitating better recall of the message.
The act of recalling previous information reinforces learning, making it critical to create opportunities for callbacks in your communication.
Curiosity plays a significant role in memorable communication; framing your message around compelling questions engages your audience and encourages retention.
Read at Harvard Business Review
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