Juventus enters the final stretch of the 2024-25 season without an official primary sponsor, continuing to feature Save the Children on their kits. Discussions are ongoing to bring back Jeep as the main sponsor, while the club also considers a second sponsorship with Visit Detroit, the city's tourism board. This concept aligns with practices from other Serie A teams that utilize multiple sponsors. Juventus hopes to finalize these sponsorships before competing in the Club World Cup in mid-June, with plans dependent on sufficient negotiations with both prospective sponsors.
Juventus is looking to finalize a return of Jeep as the primary shirt sponsor and possibly include Visit Detroit as a second sponsor.
As the Juventus season nears its end, the lack of a primary sponsor has led to discussions about reviving the partnership with Jeep.
With Save the Children temporarily on the kit, Juventus aims to secure long-term sponsorship prior to the upcoming Club World Cup.
The negotiations with Jeep and Visit Detroit represent a shift towards multiple sponsors, mirroring strategies adopted by other Serie A clubs.
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