The Los Angeles Dodgers have announced a partnership with ITO EN, producer of Oi Ocha tea, starting in the 2025 MLB season. This collaboration allows ITO EN to leverage Dodgers branding for marketing and hospitality within Los Angeles. ITO EN is also an official partner of MLB and the upcoming Tokyo Series. Dodgers and ITO EN executives expressed pride and optimism about this global strategy to promote green tea, aligning with MLB and ambassador Shohei Ohtani to enhance brand presence in both Japan and the United States.
The Dodgers are pleased to announce this new partnership with ITO EN," Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement. "ITO EN's flagship tea has gained an international following, and we take pride in our association with the drink and with the company.
As we aim to be the 'World's Tea Company,' we are confident that we will be able to further enhance the value of green tea around the world by working with Ohtani and MLB, both in Japan and across the U.S., as well as the Dodgers in the L.A. market.
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