Shohei Ohtani's Favorite Beverage, 'Oi Ocha,' Signs Partnership Contract with Major League Baseball Across Japan and the United States Ito En Also Agrees to a Partnership in the Los Angeles Area with the Los Angeles Dodgers

ITO EN Ltd. announced a partnership with Major League Baseball (MLB) in 2025, making Oi Ocha the Official Green Tea of MLB. Additionally, they formalized a local Club partnership with the Los Angeles Dodgers. The collaboration aims to enhance product awareness globally, rooted in Shohei Ohtani's admiration for Oi Ocha. With various marketing initiatives planned, including digital strategies, ITO EN seeks to further establish itself as a global tea company, having already set its operations in the U.S. since 2001.

This partnership with MLB and the Los Angeles Dodgers marks a significant step for ITO EN in its efforts to expand the global recognition of Oi Ocha.

We aim to utilize this collaboration to leverage digital platforms and in-store initiatives, making Oi Ocha more accessible to consumers in both Japan and the U.S.

Read at Food & Beverage Magazine