On February 11, 1997, General Mills introduced three commemorative Jackie Robinson Wheaties cereal boxes to mark the 50th anniversary of his breaking baseball's color barrier. Robinson became the first athlete to feature on all three Wheaties varieties, celebrating his historic role in sports history. His contributions include a stellar career with the Dodgers, six All-Star selections, and his No. 42 jersey being retired throughout MLB. The 2022 season, which marked 75 years since his debut, featured strong merchandise sales showcasing Robinson's lasting impact in baseball and American culture.
On February 11, 1997, General Mills commemorated Jackie Robinson's legacy by featuring him on three Wheaties cereal boxes for the 50th anniversary of his MLB debut.
Robinson was not only the first Black athlete to grace multiple Wheaties boxes, but also symbolizes the breaking of racial barriers in professional sports.
The retirements of Robinson’s No. 42 jersey across MLB highlight his lasting impact on both the game and society as a whole.
In 2022, merchandise sales showed Robinson's enduring legacy with a throwback jersey ranking fifth, commemorating the 75th anniversary of breaking baseball's color barrier.
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