The Great Moose Migration is a beloved 24-hour, 20-day livestream event in Sweden that showcases the migration of moose through forests and rivers. Launched in 2019, it has gained immense popularity, reaching 9 million viewers by last year. The event began earlier this year due to warmer weather, appealing to viewers seeking relaxation amidst global unrest. The phenomenon is part of a broader trend of tranquil nature livestreams, linking audiences to calming experiences through shared viewing practices, as evidenced by online communities formed around the event.
"Since it first aired in 2019, it's been providing soothing entertainment for millions of Swedes each year around this time, with nearly one million viewers in its first year."
"Over 78,000 Swedes have joined a Facebook group with fans sharing photos of their TV screens when moose appear, highlighting the communal enjoyment of the livestream."
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