"LAFCO's partnership with Listrak has expanded to enhance its marketing efforts, capitalizing on the growing demand for its exclusive online products."
"LAFCO's recent limited-edition scent 'Out of Office' sold out in 36 hours, showcasing significant consumer interest and effective marketing strategies."
"Listrak reports LAFCO's email and SMS subscriber growth at 39% and 15%, respectively, marking a notable increase in their online engagement and reach."
"With a 182% growth in e-commerce revenue over seven years, LAFCO demonstrates the impact of data-driven marketing strategies on its business."
LAFCO (Luxury Articles & Fragrance Co.) has expanded its partnership with Listrak to leverage advanced marketing strategies amid rising demand for its web-exclusive products, particularly the 'Out of Office' scent that sold out in just 36 hours. The collaboration aims to enhance personalization across various consumer touchpoints, from website interactions to post-purchase communications. As a result of strategic data usage, LAFCO has seen a 39% growth in email subscribers and a 15% rise in SMS subscribers over the year, and a substantial 182% increase in e-commerce revenue over the past seven years.
Read at WWD
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