Oppenheim emphasized that landlords should avoid exploiting the crisis, stating, "This isn't the time to be taking advantage," as demand for housing surges during the wildfires.
Brokers argue there are nuances in pricing, like furnishings impacting rates. Cornell noted a listing error, explaining, "The November rate reflected an unfurnished place; the January premium, a furnished one."
Tenant advocacy groups have flagged hundreds of listings for price gouging, prompting significant backlash on social media, where landlords are often labeled as "scum" for hiking rents.
While inflated prices during the fires were expected due to demand and evacuation orders, distinguishing between fair market rates and profiting from crises remains challenging.
Collection
[
|
...
]