"Developers routinely send promotional materials to public officials and community leaders. But these packets are being distributed to more than 4,000 neighbors at a cost of some $50,000. The idea is to build support and weaken opposition in advance of public meetings for the proposed Golden Valley Ranch project."
"Over the last 12 years, seven major proposals on the same site by previous developers were rejected by the community and county planners. Those projects ranged in size from 1,200 to 2,400 units. The Los Angeles County General Plan designates a maximum density of one unit every two acres, or up to 712 homes."
"The developer is seeking permission to build 154 more homes than would be allowed under the general plan, but argues that an exception should be made to make the project economically feasible."
PacificUS Real Estate Group is proposing the Golden Valley Ranch project on 1,310 acres in Santa Clarita Valley, seeking to build 866 homes. The developer is conducting an unprecedented grassroots public relations campaign, distributing elaborate informational packets costing approximately $50,000 to over 4,000 neighbors. This effort aims to build community support and weaken opposition before public meetings. The site has a history of rejected proposals, with seven major projects over 12 years ranging from 1,200 to 2,400 units. The Los Angeles County General Plan allows maximum density of 712 homes on the parcel. The current proposal exceeds this limit by 154 units, with developers arguing an exception is necessary for economic feasibility.
#real-estate-development #public-relations-campaign #community-opposition #zoning-and-land-use #santa-clarita-valley
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