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3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

#social-media-strategy

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

Marketing

Behind the social handle: How to balance risk and trust - PR Daily

Successful brand social accounts balance calculated risk-taking with audience knowledge, leveraging cultural moments and experimentation while preserving trust and clear limits.

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

Marketing

Behind the social handle: How to balance risk and trust - PR Daily

more#social-media-strategy

fromFast Company

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

Music production

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

Privacy technologies

How Google's removal tools work for SEO and reputation management | MarTech

Google provides removal tools for search results that are often misunderstood and underused.

fromwww.mediaite.com

DoorDash PR Rep Defends White House Delivery Stunt Amid Social Media Backlash

DoorDash defended its driver after backlash over her participation in a White House delivery event with President Trump.

Online marketing

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.

Online marketing

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.

Business intelligence

fromEntrepreneur

Stop Treating ESG Like a Costly Obligation - When Used Well, It Becomes a Growth Advantage

ESG identifies operational and financial risks, enhancing resilience and performance beyond mere compliance.

fromEntrepreneur

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.

fromFast Company

We've entered a new era of risk for the modern CEO

Most CEOs are unprepared for crises like Taiwan Strait tensions due to a narrow focus on geoeconomic risks.

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.

#artificial-intelligence

Artificial intelligence

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Artificial intelligence

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

more#artificial-intelligence

Europe politics

The World

Hungary's election results show a significant shift as Peter Magyar defeats Viktor Orban after four terms.

Non-profit organizations

fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

The Meaningful Reset: Designing Nonprofits to Survive Board-Staff Conflict | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

Nonprofit organizations face unique challenges due to emotional investment, leading to conflicts that require careful analysis and intentional resolution.

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.

Online Community Development

fromEntrepreneur

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Media industry

BREAKING: These are the kinds of news tweets that perform best

Social media marketing

fromEntrepreneur

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.

Social media marketing

fromEntrepreneur

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

more#social-media

#personal-branding

Social media marketing

fromEntrepreneur

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

Online marketing

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

Social media marketing

fromEntrepreneur

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

Online marketing

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

more#personal-branding

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.

Artificial intelligence

fromwww.theguardian.com

AI companies know they have an image problem. Will funding policy papers and thinktanks dig them out?

OpenAI calls for a reimagined social contract focused on people-first ideas amid rising public disapproval of AI.

Information security

fromSecuritymagazine

Stakeholder Confidence in the Age of Digital Threats: PR as a Security Asset

Cybersecurity involves both technical measures and effective communication to maintain stakeholder trust during incidents.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

fromfoodnservice.com

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

fromAdExchanger

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

fromfoodnservice.com

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

fromAdExchanger

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

fromExchangewire

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

Social media marketing

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.

Online marketing

fromFood & Beverage Magazine

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

fromEntrepreneur

In a Public Crisis, What You Prioritize Determines Whether You Execute or Stall

In a crisis, leaders must discern which voices matter to maintain control and focus on relevant stakeholders.

Women in technology

fromAdExchanger

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.

Social media marketing

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

Social media marketing

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

fromExchangewire

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.

fromApp Developer Magazine

Stop Using Business Jargon: 5 Ways Buzzwords Damage Job Performance

Fluent jargon and corporate speak correlate with weaker job performance and decision-making abilities.

Social media marketing

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

fromBloomberglaw

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

Social media marketing

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

The 79 Percent Rule: Why Honest Brands Win | Muse by Clios

Honesty in branding and communication is essential for agencies to differentiate themselves in a saturated market.

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

The 79 Percent Rule: Why Honest Brands Win | Muse by Clios

Honesty in branding and communication is essential for agencies to differentiate themselves in a saturated market.

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

fromHarvard Business Review

To Gain Customer-and Employee-Loyalty, Go Beyond Good Enough

Delighting customers requires building relationships and inspiring loyalty beyond just selling products.

Social media marketing

fromEntrepreneur

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.

#media-landscape

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Media industry

PR Predictions For 2026, And How To Use Them As A Leadership Guide

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Media industry

PR Predictions For 2026, And How To Use Them As A Leadership Guide

more#media-landscape

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

fromBusiness Matters

Why Sustainable Promotional Products Are Reshaping How SMEs Build Brand Loyalty

The shift towards eco-friendly promotional merchandise is essential for businesses to convey responsibility and meet market expectations.

Social media marketing

fromEntrepreneur

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

Online Reputation Managers Have Come for Tea

Online reputation management services have evolved to address new platforms, including apps like Tea that allow anonymous reviews of dating partners, creating demand for reputation repair services targeting men with negative ratings.

fromEntrepreneur

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.

fromModern Retail

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.

#public-relations

Marketing

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

fromFast Company

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

fromFast Company

Marketing

Beyond earned media: A new PR playbook

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.

fromEntrepreneur

Marketing

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Marketing

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

fromFast Company

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

fromFast Company

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.

fromEntrepreneur

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

Visibility and personal branding are crucial for PR success in today's media landscape.

more#public-relations

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

Press releases are the selfie of the marketing world

Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.

Information security

fromSecuritymagazine

Securing Trust: Why Crisis Communication is Your First Line of Defense

Crisis communication is a critical, functional security control that preserves trust, protects brand, and ensures regulatory compliance during breaches.

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.

fromEntrepreneur

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.

fromFood & Beverage Magazine

How PR, Marketing, and Media Buying Fail Brands

Brands often hire multiple agencies that fail to communicate, leading to competition and inefficiency in achieving cohesive brand growth.

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.

This Fast-Growing PR Trend Is Taking a Page From Digital Marketing

Performance PR applies data-driven, affiliate-marketing techniques to public relations, measuring revenue-driven outcomes and short-term ROI with metrics like ROAS and conversion rates.

fromEntrepreneur

The 'Say Less' Rule Every Leader Needs in a PR Crisis

It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.

Marketing

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