Ann Summers affirms that transgender customers retain the right to request services such as bra fittings and to use changing rooms or toilets consistent with their gender identity and expression. The brand states that inclusion policies ensure dignity and respect for all people regardless of gender identity or sexual orientation, and that fitting rooms and bra-fitting services are available to anyone who wishes to use them. Colleagues receive training to provide respectful, personalised service so customers feel confident and supported. Marks & Spencer faced criticism after claiming bra fittings were for "biological females" only and apologised for distress caused.
We proudly serve and support transgender individuals
We believe that all people, regardless of gender identity and sexual orientation, should be treated with dignity and respect,
Our inclusion policies reflect that, and we proudly serve and support transgender individuals as part of our services and team.
We believe everyone deserves to feel confident and supported when shopping with us, and our colleagues are trained to ensure that every customer receives respectful, personalised service,
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