In the current climate shaped by Donald Trump's policies against DEI and LGBT rights, numerous corporations have withdrawn from Pride Month and Juneteenth celebrations. This shift reflects a growing trend of brands prioritizing conservative, ultra-nationalist messages in their marketing. Once vibrant campaigns like Gillette's 2019 Pride ad are now overshadowed by a climate of corporate caution, where associations with progressive values may no longer be deemed favorable. This withdrawal signals a broader societal retreat from LGBTQ+ advocacy among corporate sponsors during Trump's presidency, indicative of changing political sentiments in consumer marketing.
In the past two decades, there's been a steady uptick in brands and corporations embracing Pride, a trend sometimes criticized as being superficial, or 'pinkwashing.'
Five months into Donald Trump's second presidential term, his executive orders against DEI and LGBT rights have influenced an increasing number of high profile corporate brands to abandon marketing and programming that could be considered too progressive.
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