#marketing-trends tag

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.

3 TikTok Trends Brands Should Be Tapping Into in 2025

Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.

Why advertising industry professionals are considering becoming creators

Learning content creation can enhance marketing careers and adaptability in a changing job market.

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.

3 TikTok Trends Brands Should Be Tapping Into in 2025

Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.

Why advertising industry professionals are considering becoming creators

Learning content creation can enhance marketing careers and adaptability in a changing job market.

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.

moresocial-media

#advertising

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.

The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.

Here's What Top Marketing Execs Learned at CES 2025

Artificial intelligence, particularly chatbots, is transforming brand interaction at CES, emphasizing the need for agencies to adapt.

CES remains crucial for face-to-face interactions, with growing client interest in AI's potential.

Only McDonald's could have made these bold new ads

McDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl ads

Marketers treat Super Bowl marketing as a season rather than a single day event.

Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.

Reports: Some Super Bowl ads to cost $8 million

Super Bowl LIX commercials sold for $8 million each highlight the growing demand for live sporting event advertising.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.

The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.

Here's What Top Marketing Execs Learned at CES 2025

Artificial intelligence, particularly chatbots, is transforming brand interaction at CES, emphasizing the need for agencies to adapt.

CES remains crucial for face-to-face interactions, with growing client interest in AI's potential.

Only McDonald's could have made these bold new ads

McDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl ads

Marketers treat Super Bowl marketing as a season rather than a single day event.

Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.

Reports: Some Super Bowl ads to cost $8 million

Super Bowl LIX commercials sold for $8 million each highlight the growing demand for live sporting event advertising.

moreadvertising

#brand-loyalty

Gamification is a great way to keep customers coming back

Gamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.

Interactive email is the game changer brands can't ignore | MarTech

Interactive emails engage users, enhancing brand loyalty and conversions in an era of inbox fatigue.

Strategically incorporating interactivity in emails turns passive recipients into active participants.

Gamification is a great way to keep customers coming back

Gamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.

Interactive email is the game changer brands can't ignore | MarTech

Interactive emails engage users, enhancing brand loyalty and conversions in an era of inbox fatigue.

Strategically incorporating interactivity in emails turns passive recipients into active participants.

morebrand-loyalty

#influencer-marketing

Creators Are Making More User Generated Content Than Ever. That's Good News for Brands

User-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.

The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.

AI-driven platforms enable quick and efficient collaborations between brands and influencers.

What influencer marketing budgets should look like in 2025

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.

Relevance of the influencer's content is more important than the size of their following.

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers expect significant budget increases in 2025, driving optimism.

Influencer marketing is set to be a major focus for increased spending in 2025.

Creators Are Making More User Generated Content Than Ever. That's Good News for Brands

User-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.

The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.

AI-driven platforms enable quick and efficient collaborations between brands and influencers.

What influencer marketing budgets should look like in 2025

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.

Five Steps To Build Creator Marketing Programs That Work

Understanding your audience is crucial for successful influencer marketing.

Relevance of the influencer's content is more important than the size of their following.

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers expect significant budget increases in 2025, driving optimism.

Influencer marketing is set to be a major focus for increased spending in 2025.

moreinfluencer-marketing

#artificial-intelligence

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.

Marketing Industry Trends You Must Look Out For In 2025

Marketing industry trends are crucial for businesses to remain competitive and meet consumer demands.

Marketing Leaders Identify Key Trends For 2025

Marketers are prioritizing personalization driven by consumer expectations and supported by AI advancements as they prepare for 2025.

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

Get ahead of the curve: 2025's top creative trends out now

Marketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.

Marketing Industry Trends You Must Look Out For In 2025

Marketing industry trends are crucial for businesses to remain competitive and meet consumer demands.

Marketing Leaders Identify Key Trends For 2025

Marketers are prioritizing personalization driven by consumer expectations and supported by AI advancements as they prepare for 2025.

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

Get ahead of the curve: 2025's top creative trends out now

Marketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.

moreartificial-intelligence

#business-strategy

AI transformation: 2025 predictions | MarTech

AI councils and Chief AI Officers are essential for businesses adapting to AI transformations.

Effective AI adoption focuses on outcomes rather than just the technology.

Marketers will use AI to enhance data analytics and customer profiling.

Marketing talent brain drain could stunt channel partner success

The merging of partner and field marketing teams is threatening the specialist skills essential for effective partner marketing.

AI transformation: 2025 predictions | MarTech

AI councils and Chief AI Officers are essential for businesses adapting to AI transformations.

Effective AI adoption focuses on outcomes rather than just the technology.

Marketers will use AI to enhance data analytics and customer profiling.

Marketing talent brain drain could stunt channel partner success

The merging of partner and field marketing teams is threatening the specialist skills essential for effective partner marketing.

morebusiness-strategy

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

High-performing marketing teams utilize value-driven content and visual storytelling to connect with audiences effectively.

#customer-journey

Brands shouldn't treat SEO as an afterthought

SEO must be central to marketing strategies as most customer journeys begin with a search.

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

Brands shouldn't treat SEO as an afterthought

SEO must be central to marketing strategies as most customer journeys begin with a search.

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

morecustomer-journey

#consumer-behavior

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

2025 Marketing Trends Small Businesses Can Use To Get Ahead

In 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.

TikTok breaks down 3 big trends that marketers should watch for in 2025

Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.

A strong demand exists for seamless omnichannel shopping experiences among younger consumers.

2025 Marketing Trends Small Businesses Can Use To Get Ahead

In 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.

TikTok breaks down 3 big trends that marketers should watch for in 2025

Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.

moreconsumer-behavior

#ai-advertising

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

Generative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.

AI-driven ads take the field during the 2025 Super Bowl | TechCrunch

AI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.

AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About It

Public perception of AI in advertising has shifted positively, as seen in Super Bowl 59.

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

Generative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.

AI-driven ads take the field during the 2025 Super Bowl | TechCrunch

AI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.

AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About It

Public perception of AI in advertising has shifted positively, as seen in Super Bowl 59.

moreai-advertising

#digital-marketing

Indies have the edge when it coems to helping clients make decisions based on data

Indie agencies excel in leveraging AI and data for strategic marketing solutions,

Digital Marketing Expert Insights: Trends Shaping The HR And eLearning Industry

A solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.

Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.

AI marketing offers personalized approaches but requires human expertise for relationship building.

Indies have the edge when it coems to helping clients make decisions based on data

Indie agencies excel in leveraging AI and data for strategic marketing solutions,

Digital Marketing Expert Insights: Trends Shaping The HR And eLearning Industry

A solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.

Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.

AI marketing offers personalized approaches but requires human expertise for relationship building.

moredigital-marketing

#generative-ai

How Companies Should Shift Their Social Media Marketing Strategy

Trust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.

AI in 2025: Five trends for marketing, media, enterprise and e-commerce

2025 is poised to advance AI adoption beyond testing, reshaping search and marketing strategies significantly.

How Companies Should Shift Their Social Media Marketing Strategy

Trust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.

AI in 2025: Five trends for marketing, media, enterprise and e-commerce

2025 is poised to advance AI adoption beyond testing, reshaping search and marketing strategies significantly.

moregenerative-ai

#content-creation

Council Post: How Brands Are Building Newsrooms And Redefining Media In 2025

Brands are becoming media creators, changing how information is produced and consumed.

How AI is Redefining Content Creation and Search Strategies | Entrepreneur

AI is revolutionizing SEO by changing keyword strategies and how marketers approach content creation.

Council Post: How Brands Are Building Newsrooms And Redefining Media In 2025

Brands are becoming media creators, changing how information is produced and consumed.

How AI is Redefining Content Creation and Search Strategies | Entrepreneur

AI is revolutionizing SEO by changing keyword strategies and how marketers approach content creation.

morecontent-creation

Personal Branding Is the Secret Weapon for Company Growth

Authentic employee personal branding is essential for connecting with today's skeptical consumers.

#b2b-marketing

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

The emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.

GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.

Crafting B2B Campaigns That Convert: The Power of SMS Marketing

B2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

The emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.

GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.

Crafting B2B Campaigns That Convert: The Power of SMS Marketing

B2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.

moreb2b-marketing

#genai

AI agents: 2025 predictions | MarTech

2025 will mark the significant integration and impact of AI agents in enhancing customer service and engagement.

Council Post: Why Communication Professionals Shouldn't Resist Generative AI

GenAI is essential for communication professionals to enhance their work, requiring a strategic and ethical approach to its use.

IAB expects digital advertising growth to slow considerably this year | MarTech

U.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.

AI agents: 2025 predictions | MarTech

2025 will mark the significant integration and impact of AI agents in enhancing customer service and engagement.

Council Post: Why Communication Professionals Shouldn't Resist Generative AI

GenAI is essential for communication professionals to enhance their work, requiring a strategic and ethical approach to its use.

IAB expects digital advertising growth to slow considerably this year | MarTech

U.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.

moregenai

#consumer-engagement

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.

A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator Marketing

The definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.

What marketers can learn from Trump

Marketers must adapt to a new media landscape characterized by direct communication and niche engagement, as highlighted by Chris McCrudden.

2025 Marketing Trends Brands Should Adopt For A Competitive Edge

Brands must continuously adapt to emerging trends and consumer expectations to remain competitive.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

What marketers can learn from Trump

Donald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.

A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator Marketing

The definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.

What marketers can learn from Trump

Marketers must adapt to a new media landscape characterized by direct communication and niche engagement, as highlighted by Chris McCrudden.

2025 Marketing Trends Brands Should Adopt For A Competitive Edge

Brands must continuously adapt to emerging trends and consumer expectations to remain competitive.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

moreconsumer-engagement

Why Walmart's illustrations are my favourite part of its new brand

Walmart's branding refresh relies on subtle updates rather than drastic changes, particularly highlighted by new illustrations that enhance brand identity.

The beauty industry isn't using branded audio as effectively as it could be

Beauty brands are often neglecting the importance of a unique sonic identity in their marketing strategies.

Marketing Trends for 2025: 6 Strategies to Grow Your Business

Embrace innovation in marketing while maintaining foundational principles to connect authentically with consumers.

Organic social media and marketing budgets: Here's what the numbers say

Organic social media investments have surged by 79% over the past three years, becoming essential for marketing strategies.

This Industry Needs More Freelancers: Your Next Side Hustle? | Entrepreneur

The future of work is increasingly flexible, with most knowledge workers seeking control over their work arrangements.

LinkedIn Shares Data on In-Demand Skills for Marketers [Infographic]

AI is reshaping the marketing landscape, leading to both challenges and opportunities.

Job growth and satisfaction in marketing are on the rise despite overwhelming change.

Staying informed of market trends fosters adaptability and competitiveness.

10 martech predictions of what won't happen in 2025 | MarTech

Predictions in martech often miss the mark, with many unrealistic expectations for the future.

Martech tools are expected to become more expensive and complex, contrary to common belief.

AI's current capabilities do not meet the expectations for flawless marketing copywriting.

Automatic campaign optimization will not work perfectly and still requires human oversight.

#aspirational-marketing

What Will Marketing Look Like in 2025? "It's Going to Get Weird."

Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.

Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling

Aspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.

What Will Marketing Look Like in 2025? "It's Going to Get Weird."

Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.

Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling

Aspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.

moreaspirational-marketing

TNL Mediagene's Taiwan-Japan Media Jointly Release "2025 Pan-Asian RMN Trends White Paper" for the First Time

Retail Media Network (RMN) is initiating a third digital advertising revolution, signaling significant business model innovation for brands and retailers.

Why is Brand Storytelling Important?

Brand storytelling is essential for establishing identity, building trust, and fostering customer loyalty in a competitive market.

10 marketing predictions for 2025 as new era of productivity dawns

Marketing is projected to surpass $1 trillion in global ad spending in 2025 despite challenges for marketers.

Marketers must focus on efficiency and aligning with consumer values amidst a challenging landscape.

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.

Megatrends vs. Reality: How Accurate Were Skift Meetings' 2024 Event Industry Predictions?

Business events are influenced by hybrid work trends, but significant shifts in event patterns have not materialized as expected.

AI-generated content floods marketing, lacking true creativity and personal touch, highlighting challenges in innovation.

#marketing-trends#marketing-trends

Jack Black's SNL Cheetos sketch is brand spoof brilliance

hismile and KFC Blend Flavor and Fun with Limited Fried Chicken Toothpaste Kit

Six Marketing Trends That CMOs Should Pay Attention To

3 TikTok Trends Brands Should Be Tapping Into in 2025

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

Why advertising industry professionals are considering becoming creators

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

Six Marketing Trends That CMOs Should Pay Attention To

3 TikTok Trends Brands Should Be Tapping Into in 2025

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

Why advertising industry professionals are considering becoming creators

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

Advertisers adjust their budgets to capitalize on retail media

I'm loving the saucy brand banter between Ikea and Durex

Here's What Top Marketing Execs Learned at CES 2025

Only McDonald's could have made these bold new ads

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl ads

Reports: Some Super Bowl ads to cost $8 million

Advertisers adjust their budgets to capitalize on retail media

I'm loving the saucy brand banter between Ikea and Durex

Here's What Top Marketing Execs Learned at CES 2025

Only McDonald's could have made these bold new ads

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl ads

Reports: Some Super Bowl ads to cost $8 million

Gamification is a great way to keep customers coming back

Interactive email is the game changer brands can't ignore | MarTech

Gamification is a great way to keep customers coming back

Interactive email is the game changer brands can't ignore | MarTech

Creators Are Making More User Generated Content Than Ever. That's Good News for Brands

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

What influencer marketing budgets should look like in 2025

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Five Steps To Build Creator Marketing Programs That Work

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Creators Are Making More User Generated Content Than Ever. That's Good News for Brands

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

What influencer marketing budgets should look like in 2025

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Five Steps To Build Creator Marketing Programs That Work

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

The GTM revolution is here. Are you ready? | MarTech

Marketing Industry Trends You Must Look Out For In 2025

Marketing Leaders Identify Key Trends For 2025

Council Post: What's Next For Programmatic Advertising In 2025?

Get ahead of the curve: 2025's top creative trends out now

The GTM revolution is here. Are you ready? | MarTech

Marketing Industry Trends You Must Look Out For In 2025

Marketing Leaders Identify Key Trends For 2025

Council Post: What's Next For Programmatic Advertising In 2025?

Get ahead of the curve: 2025's top creative trends out now

AI transformation: 2025 predictions | MarTech

Marketing talent brain drain could stunt channel partner success

AI transformation: 2025 predictions | MarTech

Marketing talent brain drain could stunt channel partner success

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

Brands shouldn't treat SEO as an afterthought

The Drum to report from Shoptalk 2025 as retail media stakes rise

Brands shouldn't treat SEO as an afterthought

The Drum to report from Shoptalk 2025 as retail media stakes rise

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

The era of buying influence is over: community is the new currency for brands

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

2025 Marketing Trends Small Businesses Can Use To Get Ahead

TikTok breaks down 3 big trends that marketers should watch for in 2025

Why 2025 will be the year of performance marketing, green goals & smarter AI

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

The era of buying influence is over: community is the new currency for brands

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

2025 Marketing Trends Small Businesses Can Use To Get Ahead

TikTok breaks down 3 big trends that marketers should watch for in 2025

Why 2025 will be the year of performance marketing, green goals & smarter AI

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

AI-driven ads take the field during the 2025 Super Bowl | TechCrunch

AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About It

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

#marketing-trends
#marketing-trends