Estate Planners Navigate New Terrain with Creator Economy

"It's 2026, and the internet is bigger than ever. That's literal, of course, but it's also true in the sense that more brands are turning to digital marketing, influencer partnerships, and social media platforms to sell products and services. The " creator economy " has grown to more than $250 billion annually, with predictions that it could grow to nearly $480 billion over the next three years."

"Much of that wealth is ending up in the pockets of individual content creators. Some of the world's most famous influencers reportedly pull in more than $2 million per post on their social media platforms. But even "micro influencers"-those with followings of 15,000 to 75,000 across platforms-can make $2,000 to $8,000 per post from sponsored promotions, brand partnerships, affiliate marketing, or off-screen enterprises driven by social media engagement."

"With regular effort, income from content creation can stack up fast, even for those without a massive following or "influencer" status. For many, the allure of a career in content creation is not only the high earning potential but also the flexibility to build a bespoke business on their terms and from anywhere in the world. It is precisely this flexibility that requires attorneys working with content creators to craft individualized solutions for clients"

The creator economy has grown to more than $250 billion annually and could reach nearly $480 billion within three years. Individual content creators capture a significant portion of that revenue, with top influencers earning over $2 million per post and micro-influencers earning $2,000 to $8,000 per sponsored post. Diverse revenue streams include sponsored promotions, brand partnerships, affiliate marketing, and off-screen enterprises driven by social media engagement. The flexibility to build a location-independent, bespoke business multiplies planning complexity. Estate planning for content creators requires individualized solutions that address who, what, when, where, why, and how across digital assets and shifting income sources.

Read at Bloombergtax