""It seemed to be a moment of off-the-cuff spontaneity that summed up the joyous atmosphere but things weren't quite so clear-cut.""
""Liverpool signed a deal with Google in August 2023 to, as the club put it at the time, bring Reds fans even closer to the game they love.""
Mohamed Salahâs celebratory selfie at Liverpool's Premier League title win encapsulated the joyous occasion, but its origins are more controlled than they appear. After scoring during a 5-1 victory over Tottenham Hotspur, Salah took a picture using a Google Pixel phone supplied by a club staffer positioned near the fans. This planned gesture was part of Liverpool's partnership with Google, aimed at enhancing fan interaction. While the image felt spontaneous, it represents a marriage of genuine celebration and strategic advertising.
Read at www.nytimes.com
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