#sports-marketing
#sports-marketing

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.

more#google-pixel

Social media marketing

fromBusiness Matters

How Businesses Can Benefit from Partnering with Sporting Events

Sporting events offer unique marketing opportunities for businesses through brand visibility and customer engagement.

San Francisco Giants

fromSFGATE

River Cats drop reviled alternate identity 1 day after unveiling it

The Sacramento River Cats abandoned their Gold Diggers identity after criticism for reinforcing sexist stereotypes in a promotional video.

Media industry

fromForbes

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.

LA Kings

fromIndia Currents

Millions Tune In As The World's Richest Cricket League (IPL) Hits The Social Media Airwaves

Cricket has evolved into a highly accessible online sport through IPL's innovative content creation.

English Premier League

fromwww.theguardian.com

Revealed: betting companies' huge financial influence in European football

Two-thirds of top European football teams have sponsorship deals with betting firms, highlighting the prevalence of gambling in the sport.

fromMiami Herald

It's a NASCAR Weekend at Homestead-Miami Speedway. Yes, they know it's only March

"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."

Miami Marlins

Dodgers' Japan Guide For Tokyo Series: MLB Fan Fest, TOKYO SKYTREE, Immersive Experience & More

MLB's Tokyo Series celebrates baseball's global reach through games, fan events, and local culture, featuring the Dodgers and Cubs in Japan.

Miami Marlins

The Seattle Mariners are getting a Nintendo-themed makeover with new jerseys

LA Dodgers

fromDodger Blue

Dodgers' Japan Guide For Tokyo Series: MLB Fan Fest, TOKYO SKYTREE, Immersive Experience & More

MLB's Tokyo Series celebrates baseball's global reach through games, fan events, and local culture, featuring the Dodgers and Cubs in Japan.

Miami Marlins

The Seattle Mariners are getting a Nintendo-themed makeover with new jerseys

Silicon Valley food

March Madness 2025: Where to find deals on burgers, wings and more

fromstupidDOPE

Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

fromDaily News

Silicon Valley food

March Madness 2025: Where to find deals on burgers, wings and more

fromstupidDOPE

fromThe B-Town (Burien) Blog

Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

It's Peak Shohei Ohtani on Opening Day in Japan

Shohei Ohtani's unprecedented popularity in Japan mirrors that of Babe Ruth, making him a cultural icon as well as an athletic superstar.

8 months ago

Marketing

DubSea Fish Sticks seeking Interns for 2025 baseball season - The B-Town (Burien) Blog

The DubSea Fish Sticks provide varied internships for students, across sports marketing, videography, ticketing, and broadcasting, focusing on career-focused experiential learning.

LA Dodgers

fromwww.nytimes.com

fromThe B-Town (Burien) Blog

It's Peak Shohei Ohtani on Opening Day in Japan

Shohei Ohtani's unprecedented popularity in Japan mirrors that of Babe Ruth, making him a cultural icon as well as an athletic superstar.

8 months ago

Marketing

DubSea Fish Sticks seeking Interns for 2025 baseball season - The B-Town (Burien) Blog

Capitals installing Alex Ovechkin goals record countdown clocks at Washington DC area landmarks

The Washington Capitals launched a goals record countdown initiative for Alex Ovechkin, installing clocks at various DC landmarks.

#nwsl

Boston Bruins

NWSL's BOS Nation to be renamed after backlash

Miscellaneous

Boston NWSL club sorry for 'Too Many Balls' ad

Boston Bruins

NWSL's BOS Nation to be renamed after backlash

Miscellaneous

Boston NWSL club sorry for 'Too Many Balls' ad

Apple's cool Major League Soccer logo mash-ups are changing the rules of co-branding

MLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.

Major League Baseball

fromBusiness Insider

3 months ago

ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes

MLS aims to leverage the 'Messi effect' for growth in its 30th season.

Inter Miami employs ScorePlay for effective content management amid rapid league expansion.

Apple

fromFast Company

Apple's cool Major League Soccer logo mash-ups are changing the rules of co-branding

MLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.

Major League Baseball

fromBusiness Insider

3 months ago

ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes

MLS aims to leverage the 'Messi effect' for growth in its 30th season.

Inter Miami employs ScorePlay for effective content management amid rapid league expansion.

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.

fromwww.mercurynews.com

Soccer (FIFA)

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.

The agreement aims to leverage perceived value to negotiate better with European broadcasters.

Soccer (FIFA)

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.

Soccer (FIFA)

fromwww.mercurynews.com

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.

The agreement aims to leverage perceived value to negotiate better with European broadcasters.

more#fifa

Major League Baseball

fromAdweek

Why Alexis Ohanian and Alex Morgan Are Backing ScorePlay

ScorePlay is revolutionizing sports media distribution by using AI to streamline content tagging and organization, attracting significant star power and investment.

Washington Capitals

fromwww.nytimes.com

Women's Sports Events Worth Traveling to in 2025

Women's sports are experiencing unprecedented growth in popularity and attendance, driven by star athletes and significant media campaigns.

Soccer (FIFA)

Serie A exec planning U.S.-based season games

Serie A aims to host regular-season matches in the U.S. within three years if approvals are granted.

fromstupidDOPE

4 months ago

Knockaround Expands PGA Tour Presence with Mark Hubbard and Peter Malnati | stupidDOPE

Knockaround has found a knack for resonating with golfers by intertwining their fun brand ethos with relatable personalities of their new ambassadors.

Miscellaneous

Marketing

fromCity AM

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

fromShopify

fromwww.caughtoffside.com

How This Sports Company Found a Competitive Advantage (2024) - Shopify

"We found ..., based on our experience in producing products for table tennis, that we potentially can make a better product for the sport of pickleball," Richard says.

E-Commerce

fromLos Angeles Times

6 months ago

Grand Slam Track will look to 'elevate the sport' during a non-Olympic year

"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."

Los Angeles Rams

Miscellaneous

6 months ago

"Crazy not to take a look" - Snoop Dogg wants football club investment to have Wrexham effect

Snoop Dogg is interested in investing in Celtic FC, inspired by successful sports investments like that of Ryan Reynolds.

East Bay (California)

fromwww.mercurynews.com

Tiger Woods opening his first golf apparel pop-up shop at Pebble Beach

Tiger Woods is launching his apparel line "Sun Day Red" at Pebble Beach, symbolizing his connection to the iconic course and tradition of wearing red.

fromDefector