No more gimmicks: Coventry's perilous journey back to the Premier League is finally over
Briefly

No more gimmicks: Coventry's perilous journey back to the Premier League is finally over
"Coventry's fall from one of the longest-standing clubs at the top of the pyramid to League Two, before rising again and returning to the Premier League for the first time in 25 years."
"The story goes that, as a way to generate extra revenue, fans would be able to text substitution suggestions to a premium-rate number during a match."
"Leonard Brody insists it was never seriously discussed at the club, stating that the texting conversation was taken out of context."
"Trouble began brewing in the mid-90s, when grand plans to build a new stadium turned into a nightmare."
Coventry experienced a tumultuous journey, marked by relegation from the top flight after 34 years, loss of their stadium, and a near extinction scenario. The club was bought by a hedge fund in 2007. A controversial idea of fans texting substitution suggestions emerged, but Leonard Brody clarified it was never a serious proposal. The club's financial struggles began in the mid-90s, culminating in relegation in 2001 and the loss of their home ground, leading to a significant decline before their recent promotion back to the Premier League.
Read at www.theguardian.com
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